


Email data purge: definition, challenges and best practices
Managing an email database and want your campaigns to perform while remaining GDPR-compliant? Data purging is a key step that’s often underestimated. It involves automatically removing outdated email data to improve email deliverability, protect your sender...
IOL certification: which email senders are covered?
IOL is the leading Internet Service Provider (ISP) on the Italian market. Before launching email campaigns to an Italian audience, your first step should be to learn about IOL. And you're in the right place!Summary What is IOL, the major player in Italian email? IOL...
5 types of email addresses to delete for better monetization
Sending the same email campaigns to monetize your audience but still seeing flat open rates? The problem may not be your content... but the quality of your list. For monetization agencies, maintaining strong email list hygiene is essential. Regular cleaning helps...
Mass emailing: techniques for generating more revenue
As soon as you have a database of hundreds of thousands of email addresses, the first instinct is often to start mass emailing to generate your first revenues. That might have worked in the past, but webmail filtering systems have evolved and become stricter. So how...